What every New Jersey real estate agent's website needs
Your website is often the first place a buyer or seller meets you. Before they call, they've already checked whether you look established, whether you know their town, and whether it's easy to reach you. Here's a checklist of what a strong agent site should have, and what to fix first if yours doesn't.
1. It works perfectly on a phone
Most home searches and agent lookups happen on a phone, often while someone is sitting in their car outside a listing. If your text is tiny, your buttons are hard to tap, or pages take more than a few seconds to load, people leave. Test your site on your own phone and see how long it takes to load. You can also run our free instant site check to get your speed score from Google.
2. One-tap ways to reach you
Put a "Call" and "Text" button on every page. Many buyers would rather text than call, especially younger buyers and anyone at work. Your email and a short contact form should be easy to find too.
3. A "What's my home worth?" form
Seller leads are the most valuable leads you can get, and a home value request is the easiest way to start that conversation. Ask for the address and a way to reach them, then follow up with a real comparative market analysis.
4. Your listings, and your sold homes
Show your current listings with real photos, and keep a page of homes you've sold. Sold history is proof you get results, and it's one of the first things sellers look for when choosing an agent.
5. Pages for the towns you work
People search for things like "Red Bank real estate agent" or "homes for sale in Toms River." A page for each town you serve, with what you love about it, schools, commute and recent sales, helps you show up in those searches and shows you're the local expert.
6. A real bio with a real photo
People hire people. A friendly, professional photo and a short story about why you got into real estate and which areas you know best do more than a list of awards.
7. Your brokerage information, shown correctly
New Jersey's real estate advertising rules generally require your brokerage's name to appear on your marketing, including your website. Make sure your brokerage name is clearly shown, and check the exact requirements with your broker before you launch.
8. A connection to Google
Your website and your Google Business Profile work together. Link your site from your profile, use the same name, phone number and service area on both, and ask happy clients for Google reviews. Reviews are one of the biggest factors in showing up for local searches.
9. Fresh content
A site that hasn't changed in two years looks abandoned. Market updates, new listings, and a short post now and then show buyers and Google that you're active. Your social media can do a lot of this work too.
Want a second opinion on your site?
We'll go through this checklist with your current website and tell you in plain English what to fix first. It's free.