How much does a small business website cost in New Jersey?
Most New Jersey small businesses spend somewhere between a few hundred dollars a year doing it themselves and several thousand for a professionally built site. Here is what each price level actually gets you, using our own published prices so you can compare quotes line by line.
The short answer
A professionally built site for a local business usually costs a one-time fee, plus a small yearly cost for the domain name. At Curb Appeal Media Co. the build is $1,500 for a 6-page site, $3,500 for a 12-page site built to bring in leads, and $7,000 for a full site with booking tools, a blog and software connections. There is no monthly fee from us to keep it running.
What $1,500 gets you
This is the right fit for a single-location business that mainly needs to look professional and be easy to reach: a contractor, salon, café or shop. You get up to 6 pages (home, about, services, gallery, reviews, contact), a contact form that goes to your email, click-to-call, your logo and colors, and the basic Google setup so you can be found. We write the page copy for you.
What $3,500 gets you
This level is for businesses that want the website to produce work, not just answer the phone. It adds quote or booking forms, a separate page for each service or town you cover, a reviews section, and Google search and visitor tracking. Separate service and town pages matter because people search for the exact thing they need, like "kitchen remodel Freehold NJ," and a page about exactly that is what Google shows.
What $7,000 gets you
This is for established businesses and multi-agent brokerages: unlimited pages, online booking or cost estimators, downloadable brochures or menus, a blog or market reports section, and a connection to your CRM or scheduling software.
Costs people forget to ask about
- Monthly fees. Many website builders and some agencies charge every month for as long as you keep the site. Ask whether the price is one-time or ongoing, and who owns the site if you stop paying.
- Your domain name. The yourbusiness.com address is renewed every year with a registrar.
- Writing and photos. Some quotes assume you'll write every page yourself. Good copy and real photos of your work make a bigger difference than any design choice.
- Changes after launch. Find out how long free edits last. Ours run 30, 60 or 90 days depending on the package.
Doing it yourself vs. hiring someone
A do-it-yourself builder costs less up front, and it can be fine for a brand-new business testing an idea. The trade-off is your time, and DIY sites often load slowly on phones and miss the basic search setup, so they rarely show up when people look for your service in your town. If customers find you mostly through referrals, DIY may be enough. If you want new customers from Google, a professionally built site usually pays for itself with a job or two.
How to tell if a quote is fair
Ask every company the same five questions: how many pages are included, who writes the content, whether there is a monthly fee, who owns the site and domain, and how long free changes last after launch. Comparing those answers side by side tells you more than comparing the totals.
Not sure what your business needs?
Get a free audit of your current site, or tell us about your business, and we'll recommend the package that fits. No pressure, no monthly contract.